Website Navigation

A business often has more than one target audience it wants to reach with its website. Different customers mean different sales appeals and a homepage needs to be able to direct visitor traffic to go to the right places to get information or make a sale.

In order for visitors to find the right information, a website's navigation path needs to be clear. Without a clear navigation path, visitors will become confused and leave before they can make a purchase.

Here are some ideas to consider when designing the navigation on a homepage:

Make the Navigation Familiar

Most people expect the navigation buttons to be on the left side of the website or at the top of the website. If the buttons are on the right, it makes the visitors hesitate and think. You don't want them to have to think about the navigation; you want it to be instinctive and easy.

The more familiar the navigation, the less likely they will get lost or confused. They will know how to find the correct path to where they want to go.

Use Text Links to Reinforce the Path

People rely on navigation buttons to find the main paths of the website, but it is also important to reinforce the main paths with text links within the content. Again, this makes it easier for visitors to immediately go to where they can get further information without having to think.

Decide on a Path for Each Buyer

As you put the content together on a homepage, or any other page of a website, you need to think about the complete path that you want to create to take the customer from information to purchase. The path will differ according to the audience appeal, and your purpose.

Sometimes your audience needs to be educated before they can make a purchase. In that case, you need to make sure that visitors receive enough information that they will feel confident in making the decision to buy. This type of audience will need to know the features of your product or service as well as the benefits before they can make a decision. It would also be helpful to have testimonials and examples to reassure them that they are making the right decision.

When you have to take the time to educate your audience, you would probably take them from the homepage to another area of the website where they can get further information about your product or service. However, if they didn't need to be educated, they could simply go from the homepage to the buy page and make their purchase.

So, on the homepage, you need to make sure that you have both types of paths available: one for the buyer who needs to be educated, and one for the buyer wants to immediately make a purchase.

Decide on a Path for Each Audience

When you are trying to appeal to multiple audiences, it is important that your homepage has information to appeal to each audience. When visitors come to your website they are looking for information to solve their specific problem. You need to have information that they can quickly and easily identify as the solution to their problem.

For instance, maybe your company offers a product or service that is useful to Human Resource Directors, managers, and individuals. Each one of these three audiences would have a different benefit appeal that could be used in gaining their attention on the website. An easy way to do this is to set up three bullets that are questions with text links to take each audience to a separate page where you can exclusively cater to this audience:

• Are you a Human Resource Director looking for XYZ?
• Are you a manager looking for XYZ?
• Are you an employee looking for XYZ?

You want each one of these three audience members to land on your site and immediately find the path that will take them to the solution they seek.

Conclusion

Good navigation on a website is one of the secrets to having a successful website. The information or content of the website needs to be laid out in such a way that it is easy to follow and logical. The easier it is for people to find information on a website, the more likely it is they will buy. And, the more difficult it is for them to find information, the more likely they will never visit your website again.

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Web Design Mistakes

In the world of web design, there are plenty of mistakes you can make, and in this article, I'm going to look at what I believe to be the top 10 biggest. You need to check your site for these mistakes right now, and fix them if they're there - otherwise you're going to be annoying your visitors and driving them away from your site.

1. Unclear Layout and Navigation. Many websites, especially business sites, seem to suffer from some kind of disease where even the very simplest task takes ten steps to achieve. If people are emailing you to ask you how to do things on your site, then you need to improve your layout and navigation. Remember: if there are certain tasks people seem to want to do more often, put them on the front page.

2. Plugin Overload. You've got to keep media that uses plugins to a strict maximum of one per page: that means that if you've got Flash, then you can't have a media player, or if you're using Java then you can't have Flash. It's not as bad to use the same plugin twice, however.

3. Unclear Linking. You might think it looks better to only show links when people put their mouse over them, or not make their colour stand out too much from the rest of the text, but it's not - while it might make the design look nicer, it makes it far less usable. Use a clearly contrasting colour for links, and preferably underline them.

4. Too Many Ads. When you're trying to make money from your website, it's all too easy to try to fit in more ads than you really should, or start using ad formats that are too intrusive. If you've put a new ad on your site, go to the site as if you were a visitor, and ask yourself honestly: is this just too much?

5. Strange Fonts. Stick to the most common web fonts: that's pretty much just Arial, Georgia, Tahoma and Verdana. If you're using more obscure fonts, then most visitors probably won't have them - and the ones that do will find your text hard to read. The only time you should use non-standard fonts is in your logo or in headings, if they are displayed as an image.

6. Flash Intros. Please, don't use a Flash intro on your website. You'd think everyone would realize they're a bad idea by now, but every web designer still gets clients who just don't seem to realize that Flash intros are universally mocked and hated. Don't be one of those people.

7. Unlabelled Email Links. It's a very bad idea to ever use a link that will send email (a mailto link) without clearly marking it with the word 'email'. If you just make clicking people's names send email, you'll annoy visitors who just clicked wanting to find out more about the person.

8. Broken Links. You've got to check all your links regularly to make sure that they all still work. There's nothing worse than finding a site that looks useful, only to find that it hasn't been updated in years and none of the links work any more. Yes, a website does mostly run itself after a while, but that doesn't mean that you should neglect the essential maintenance it needs from time to time.

9. No Marking for External Links. There are two kinds of links: internal (to other parts of your website) and external (to other websites). For the benefit of your visitors, though, it's best if you mark external links, either by making them a different colour or using some kind of a symbol (a box with an arrow is the usual one). It's also good to make the external links open in new windows, so people aren't leaving your site altogether when they click them.

10. Badly-sized Text. It's important to keep your text around the standard size (preferably just below). Making text too big or too small makes it hard to read and annoying for many visitors. The best thing you can do is use relative text sizing (not pixels) that allows the browser to respect the user's preferred text size. You might also consider offering buttons on your site to decrease or increase the size.

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Design Princliples-1

Search Engine Friendly Web Design

Online to please your visitors and convert them into customers, you can neither possibly overlook the phenomenal significance of search engines (like Google, Yahoo, MSN), nor forget the natural emphasis of your end users for good looks and informative feel! You target optimum conversion rate for maximum web traffic, translating into two imperatives as regards your website design - it must be user-friendly and search engine friendly!

Your window to sure success, the tips to a search engine friendly are quite logical and easy to grasp. To begin with, let us explore vital areas of mutual significance for search engines and users, and build our strategies upon them.

1. Content Obviously!

It is advisable to write informative and original paragraphs of 250-500 words for each top web page, with each paragraph skillfully incorporating a healthy spread of keywords, whilst not disturbing the flow and articulateness of the textual information. Further, including optimized articles and finding incoming compatible links are other indispensable tips to render your web content more sought after for search engines and users. It is essential to keep the text readable and uncluttered.

2. Keywords Next!

Before you design your website, research some 100 highly targeted keywords relevant to your website business and zero down to keywords that are often-used but produce lesser number of competing websites. While too many keywords may squeeze away the meaningfulness and finesse of the information from a user's point of view, it may well declare the web page(s) as 'doorway pages' to the search engines due to excessive optimization for higher ranking.

3. Design third!

Look and organization of your website invariably influence the interest and impression of your end users, as well as, help search engine spiders rank your website. While images enhance user experience, they may also slow website's download time. You must make sure that images are used only when meaningful. Keeping the graphics/ images less and light, with due use of alt tag including short descriptions, is advisable. Cascading Style Sheets (CSS) aid consistent layout, as well as, overall updating later. Keyword optimized meta and heading tags, with crisp titles and descriptions, also help attract consequential search-engine attention.

4. Navigation not to mention!

Fluent and intuitive navigation is vital to satisfactory user browsing experience and fruitful search engine optimization for obvious reasons. It is indispensable to ensure that the organization of your site is hierarchically logical and consistent. It is advisable to include a site map if your site has more than 10 pages. It is also wise to stick to obvious descriptions/ titles for navigation buttons/ tools. It is an absolute must that all internal web pages sport a link to the homepage. This also increases the number of links pointing to your home page.

Besides, it is a good idea to write concise HTML code and keep the lengthy javascript codes in external files, to enable search engine spiders scan content rather than code. It is also advisable to insert the DOC TYPE tag at the top of each web page to keep them compliant with browsers like Mozilla, IE5/Mac and IE6/Win.

Healthy user experience and higher ranking among SERPs are highly interrelated. Search engine algorithms place natural importance to popularity for ranking. In short, easy to navigate and easy to use web design is a search-engine friendly web design!

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SEO Secrets

Often people think it is way too complex to optimize your web site for search engines. Now this is actually much simpler than what you think. Using seo is really easy when you follow a few basic principles. People really make it far more complicated than what it actually is. Now this is based on my own experience from what has worked for me. I used to subscribe to search engine optimization services to get insider information as to how the search engines were ranking web sites. However with change in algorithms on a frequent basis it becomes nearly impossible to implement these strategies as most of the time you end up wasting a lot of time. By following the basic principles that I recommend I was able to optimize a large web site and average twenty seven thousand visitors a month from free search engine traffic.

The most important factor in creating good search engine rankings is creating good quality inbound links. This accounts for almost ninety percent of your search engine rankings. You need to generate inbound links with the anchor text of the keywords that you are targeting in them. To generate good inbound links you need to build a web site with high quality content so that people will automatically link to it. You need to list your web site in all the major directories which target your niche. You also need to swap links with web sites related to the same niche as what you are in. Web 2 can also be used to generate links by listing your web site on popular social bookmarking and story web sites.

Off page factors are really quite simple. In a nutshell you need to have the keywords that you are targeting in the title. You also need to include it in the header tags and two to five percent density in the body. Additional things which you can do that have a lesser impact is to include the keywords in meta tags, image tags, comment tags and in bold tags.

Once you follow these basic search engine seo strategies you can drive thousands of visitors to your web site a month without paying a dime for advertising. Also these leads will be highly targeted as they are searching for information concerning your specific topic and likely to convert into paying customers.
http://www.ezinearticles.com

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Search Engine Positioning

We all do this - when we need to look something up on the Internet, we automatically fire up our favorite search engine. For many web surfers, their home page is already set to Google, Yahoo, or MSN. In that search engine we punch in a few words that relate to the information we need. Almost immediately we are overwhelmed with a batch of results. But how much of these results do we actually read through? The majority of web surfers scan through the first page or two, and perhaps even through page three. If a web site is positioned beyond page three they are basically out of luck. When web surfers punch in keywords related to your products and services, does your site come up within the first few pages of the search results? If it does, you’re likely running a very successful business in which visitors come to you without much need to advertise. Most web site owners haven’t built their website with reaching search engine users as one of the site’s goals. In this article I will pretend that you own a shopping web site called PrettyDresses.com. Your web site is very lovely, full of pictures of dresses in all the latest styles and trends. Anyone who has found your site is very impressed with the selection of products and beautiful pictures. But you ask yourself, why is your traffic so low? Why isn’t anybody finding my site? What can I do? The answer is quite clear and the problem is quite easy to solve.

Almost without thinking, web surfers (more specifically web searchers) will pop open their search engine and type in something like ‘evening gown’. As this is their first thought, it should also be yours. Does your web site contain the words and phrases that web searchers are using to find your products and services? Are those words found on your website many, many times, only a few times, or not at all?

On regular intervals search engines crawl the web, reading and collecting information on the sites they come across. As they come across your website, they look for what the most frequently used words are phrases are to determine just what it is that your web site is all about. The better your web site does at effectively using the phrases that are being searched, the higher up the list your web site will be displayed on web searches. If your web site’s content does not match what is being searched, it will not be found. It is a simple as that.

It should be clear by now that you should be starting to put together a list of keyword phrases to include within your web site. This list should include your products and services and any related items. There are many people searching for dresses as you are reading these words. Do they all use the exactly same phrases - of course not. Your mission is to discover as many of these phrases as possible and which phrases or words are used most frequently. The list should be prioritized based on which words are used in searches most frequently.

Brainstorm. Sit and think about what your web site is really all about. Close your eyes and picture your website as a store with customers looking around. What are they looking for? What are they asking you for? “Excuse me, I’m looking for a…”

Think about which words relate to your products and services. What is another name for dress - a gown, evening gown, sun-dress, a cute black dress, etc.

Be sure to ask family and friends, and clients and associates. Which phrases or words might they use when looking for your products and services? You are soon to discover a pattern. The most commonly used search terms will start to emerge.

Which keywords do high end competing web sites use, that carry products and services that are similar to yours? Their research may save you some of your own.

Pretend to be different types of customers. Be a customer that knows exactly what they want and jot that down. Also be the customer that is just looking around, or looking for ideas. This second customer may use more generic terms, while the first customer may refer to specific items. What other types of shoppers can you pretend to be? What about a wealthy shopper versus a bargain hunter?

Are some of the words on your list often misspelled? If so make sure to jot down the incorrect spelling as well. Poor spellers also have money to spend.

Are your products or services focused on a specific geographical location? If so, be sure to jot down the neighborhood, quadrant, city, state, and even country. A visitor may not want to drive too far from home and may therefore search for ‘dresses in south Dallas’.

Also be sure to include the different variations of your selected keywords - for example: dress and dresses.

Remember to keep a balance between keeping your pages readable by both visitors and search engines. An over-optimized page will include many, many keywords which will

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Elements in Web Designing

As a web designer, you should design your websites to give your visitors the greatest ease of use, the best impression and most important of all a welcoming experience. It doesn’t matter if you had the greatest product in the whole world — if your website is poorly done you won’t be able to sell even one copy of it because visitors will be driven off your website by the lousy design.

When I’m talking about a “good design”, I’m not only talking about a good graphical design. A professional web design will be able to point out that there are many components which contribute to a good website design — accessibility design, interface or layout design, user experience design and of course the most straightforward, which is graphic design.

Hence, I have highlighted some features of the worst web designs I’ve come across. Hopefully, you will be able to compare that against your own site as a checklist and if anything on your site fits the criteria, you should know it’s high time to take serious action!

1. Background music

Unless you are running a site which promotes a band, a CD or anything related to music, I would really advise you to stay away from putting looping background music onto your site. It might sound pleasant to you at first, but imagine if you ran a big site with hundreds of pages and every time a visitor browses to another page on your site, the background music starts playing again. If I were your visitor, I’d just turn off my speakers or leave your site. Moreover, they just add to the visitor’s burden when viewing your site — users on dial up connections will have to wait longer just to view your site as it is meant to be viewed.

2. Extra large/small text size

As I said, there is more to web design than purely graphics — user accessibility is one big part of it too! You should design the text on your site to be legible and reasonably sized to enable your visitors to read it without straining their eyes. No matter how good the content of your website or your sales copy is, if it’s illegible you won’t be selling anything!

3. Popup windows

Popup windows are so blatantly used to display advertisements that in my mind, 90% of popup windows are not worth my attention so I just close them on instinct every time each one manages to pass through my popup blocker (yes, I do have one like many users out there!) and, well, pops up on my screen. Imagine if you had a very important message to convey and you put it in a popup window that gets killed most of the time it appears on a visitor’s screen. Your website loses its function immediately!

In concluding this article, let me remind you that as a webmaster your job is to make sure your website does what it’s meant to do effectively. Don’t let some minor mistakes stop your site from functioning optimally!

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Quality Web Design

It’s the right time to go global. Whether you are a global business giant or a local enterprise, you need to make your presence strongly felt in the virtual world. Your success depends to a large extent how your profile and portray your business with the right target audience. And your presence must be at once global in aspiration and local in essence.

Web design denotes the designing and graphical production of contents in a web site form, appearing on net. The language of designing used in most of these cases are, HTML, CSS, XHTML, java etc. Designing a web site is collection, accumulation, arrangement and presentation of important information in a fascinating and attractive manner. A web site basically contains various web pages providing different sections of information about the company, individuals, products and services are that sold.

Creating a web site is not tough job. Creating a good one is of course another matter. To create a web site which has quality information and also has high ranking in all Search listings is a definite challenge. This is where one needs the perfect combination of quality web design and specialized expertise of the virtual business world.

A quality web design does not only mean to get a workable site registered, but it is a 24 hours’, 365 days’ and an unfaltering time’s tool for marketing, advertising, sales and promotion. A quality web design places much importance on structure, visual appeal, corporate identity and user-friendly interactivity.

Normally, for a good design idea one needs to start from a theme or central idea about how the pages would appear, or how the contents would present. Around this central idea, the web site is built at different stages. The central concept pertains to the web design through text, images, graphical representations, feedbacks, flash, animation, e-commerce, sounds, custom graphics and other form of interactive multimedia representations.

A quality web design starts from defining the purpose of the site, identifying the audience, researching and finalizing the content. On the technical designing aspect, the process starts with knowing the compatibility and restrictions, planning documentation, choosing the software and selecting the technical facilities, and finally designing the site.

To launch your web site, you need to go a step further. You need to select your network service provider, your server, and your domain name. Then you need to register your domain name with and host the site with a reliable server.

However, this is just the beginning. You have just made a space for yourself over the World Wide Web. Now you need to announce your presence. You need to opt for online advertising and marketing. You need to tie up with major search engines to list your website on their search results. To go a step further, you can even create a search engine optimized site to receive personalized ranking reports and frequent updates. Your site is incomplete without good content so make sure that your content complements the design that you have worked out for your site.

A quality web design project takes into account all these parameters to ensure that your virtual profile gets you’re the best ROI.

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5 Steps to Design a Website

If you want to design a website for business or personal reasons it might seem like a tough task. Fortunately, there are many resources and tools online today to help you get a website up and running quickly on the World Wide Web (www)

Below are the five steps to creating your own website.

1. Decide on a Website Theme. Choose a website theme that will flow with your business or personal goals. If you’re selling search engine optimization services (SEO), choose a theme that fits well with search engine optimization services (SEO). Perhaps you’d like a website that offers training in a particular field or that provides useful information or services in fields such as health, insurance, marketing, finance, family, home and garden, web design, etc.

Use search engine optimization tools such as wordtracker.com to determine popular keywords in your field. This will help you narrow your theme and find a niche market. The more specific you are, the more likely you’ll reach your targeted audience.

2. Choose a Domain Name. You can visit almost any web host to find out what domain names are available. Your domain name is the web address people will type in to find your website and it is completely unique to you. It could end in .com, .net, .org, or a variety of other suffixes. Example: www.domainname.com Choose a domain name that meets the following criteria: 1. Not too long. 2. Easy to spell - even for kids. 3. Simple and easy to say. 4. Fits your website theme. 5. Easy to remember. Remember, your domain name will be used in all advertising campaigns whether in print or online, so keep it simple.

3. Choose Web Hosting. Web hosting is a must for a website. This is the “web space” you’ll buy so your website can appear on the World Wide Web. You can choose from thousands of web hosts today, but be aware of the pitfalls if you choose the wrong host. Choose a web host that is dependable, affordable, offers excellent customer service, and offers the features you need for your website. Free web hosting services are available if you’re starting a personal website, but are not recommended for business websites.

Be aware that not all hosting services offer special add-on features such as PHP or MySQL capabilities. Not all hosting services offer a reliable control panel for site management and following your website’s visitor statistics. So, be sure to choose a web hosting provider that offers what you need for now and future growth.

4. Design Your Website. Once you choose a domain name and secure web hosting, it’s time to design your website. You have two options:

1. Learn web skills such as HTML and PHP so you can design your own website.
2. Hire a web designer.

If you choose to learn web design, there are many tutorials and courses online to help you learn. You don’t have to spend thousands of dollars taking a college course. Or, you can find a website that has the same features you want and ask who designed it. This will help you find a dependable designer who already has the skills needed for your project.

Either way, determine what type of programming language you will use beforehand. This will be based on the features your website will have.

5. Get Your Website Noticed. It’s time to promote your website. You can promote in many different ways: search engine optimization, paid search engines, free search engine submission, e-zine advertising, and even off-line advertising. Include your website address on everything you print such as business cards, newspaper ads, letterhead, envelopes, etc.

Probably one of the most effective ways to promote is by adding content articles to your website. Articles get noticed by the search engines because they are informational and useful. The more information you offer, the better your search engine rankings will be. If you sell insurance, write many articles about insurance for your website or hire a writer to write them for you. Whatever your theme, provide plenty of content for your users.

Use these five steps to get your website going. You’re on your way to web success!

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Seven Crucial Elements

We all do this - when we need to look something up on the Internet, we automatically fire up our favorite search engine. For many web surfers, their home page is already set to Google, Yahoo, or MSN. In that search engine we punch in a few words that relate to the information we need. Almost immediately we are overwhelmed with a batch of results. But how much of these results do we actually read through? The majority of web surfers scan through the first page or two, and perhaps even through page three. If a web site is positioned beyond page three they are basically out of luck. When web surfers punch in keywords related to your products and services, does your site come up within the first few pages of the search results? If it does, you’re likely running a very successful business in which visitors come to you without much need to advertise. Most web site owners haven’t built their website with reaching search engine users as one of the site’s goals. In this article I will pretend that you own a shopping web site called PrettyDresses.com. Your web site is very lovely, full of pictures of dresses in all the latest styles and trends. Anyone who has found your site is very impressed with the selection of products and beautiful pictures. But you ask yourself, why is your traffic so low? Why isn’t anybody finding my site? What can I do? The answer is quite clear and the problem is quite easy to solve.

Almost without thinking, web surfers (more specifically web searchers) will pop open their search engine and type in something like ‘evening gown’. As this is their first thought, it should also be yours. Does your web site contain the words and phrases that web searchers are using to find your products and services? Are those words found on your website many, many times, only a few times, or not at all?

On regular intervals search engines crawl the web, reading and collecting information on the sites they come across. As they come across your website, they look for what the most frequently used words are phrases are to determine just what it is that your web site is all about. The better your web site does at effectively using the phrases that are being searched, the higher up the list your web site will be displayed on web searches. If your web site’s content does not match what is being searched, it will not be found. It is a simple as that.

It should be clear by now that you should be starting to put together a list of keyword phrases to include within your web site. This list should include your products and services and any related items. There are many people searching for dresses as you are reading these words. Do they all use the exactly same phrases - of course not. Your mission is to discover as many of these phrases as possible and which phrases or words are used most frequently. The list should be prioritized based on which words are used in searches most frequently.

Brainstorm. Sit and think about what your web site is really all about. Close your eyes and picture your website as a store with customers looking around. What are they looking for? What are they asking you for? “Excuse me, I’m looking for a…”

Think about which words relate to your products and services. What is another name for dress - a gown, evening gown, sun-dress, a cute black dress, etc.

Be sure to ask family and friends, and clients and associates. Which phrases or words might they use when looking for your products and services? You are soon to discover a pattern. The most commonly used search terms will start to emerge.

Which keywords do high end competing web sites use, that carry products and services that are similar to yours? Their research may save you some of your own.

Pretend to be different types of customers. Be a customer that knows exactly what they want and jot that down. Also be the customer that is just looking around, or looking for ideas. This second customer may use more generic terms, while the first customer may refer to specific items. What other types of shoppers can you pretend to be? What about a wealthy shopper versus a bargain hunter?

Are some of the words on your list often misspelled? If so make sure to jot down the incorrect spelling as well. Poor spellers also have money to spend.

Are your products or services focused on a specific geographical location? If so, be sure to jot down the neighborhood, quadrant, city, state, and even country. A visitor may not want to drive too far from home and may therefore search for ‘dresses in south Dallas’.

Also be sure to include the different variations of your selected keywords - for example: dress and dresses.

Remember to keep a balance between keeping your pages readable by both visitors and search engines. An over-optimized page will include many, many keywords which will

For Free Website Templates : http://www.Templatescup.com